My debut novel sold very poorly, largely because the publisher is an indie press who puts 100% of the marketing on the authors' shoulders. I'm proud of the book and feel it deserved much better.
Two questions: 1: When querying for my follow-up, do I mention the book? 2. If I do mention the book, will agents look up the numbers and be dismayed at the poor sales, and will that affect my chances?
Is there another strategy here?
(1) Yes you need to make mention of it if only so the agent knows your situation.
(2) yup, you've got yourself a problem.
So, what to do?
If your follow up is a continuation of the story in Book #1, stop right now.
Almost no agent will consider a book that is the second on a series if they didn't sell the first one, and the first one sold badly. The reason is they can't get editors to buy those books and they're not
going to invest time trying. EVEN if they love the books.
If your follow up book is not a continuation, you're in a better position.
But you need to query with something more than your new book and high hopes for better results.
It will help if you have a robust mailing list.
It will help if you have more than a few tepid reviews on Amazon.
In other words, if you're driving to the prom in your jalopy make sure it's in good running order and you filled the tank.
I've taken on authors who had self-published books that didn't do all that well. I read them before I signed the author, talked to him about why he'd self-pubbed, and knew I could get him a deal at a trade publisher. (And I did.)
So, all is not lost.
You need a really good book, and a strong marketing position, but it can be done.
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