Here's part of what he says:
She has even been, yes, a bestselling author. Her 2004 memoir “Confessions of an Heiress” debuted at No. 7 on the New York Times Bestseller List. And I suspect there are more than a few of us reading (and writing) this blog who would gladly trade their knucklebones for that.
So what can we learn from Paris Hilton? As Dave White would say, “Prepare for awesomeness.” Because I have done rigorous research – and I think we can all agree that ten minutes reading the free pages of her memoir posted on Google Books qualifies as “rigorous” – and come up with…
TEN THINGS CRIME FICTION WRITERS CAN LEARN FROM PARIS HILTON
My reason for writing this is not just to link to the post or introduce you to the blog and suggest you subscribe although both are good things to do.
My reason is this: I'd never heard of Brad Parks before 10:30am today and now I both know who he is, and have bought his book. If you're a writer, you ll want to pay attention to how that happened because you really want total strangers to find you, think you're a good writer, and buy your book.
Here's how it worked:
First, he is pals with at least one of the writers who is a regular contributor to the blog Do Some Damage.
Second, Brad Parks
But I'd never heard of the blog, and I didn't read it regularly. The crucial middleman here is
Step three: Sophie Littlefield.
I do know Sophie, but more importantly I follow her on Twitter. This morning, as I drank coffee and checked twitter to see what fresh conspiracies were being hatched by the fabulosity of clients, I saw this tweet:
swlittlefield: "Oh, that Brad Parks is so funny - had no idea he was so tight with Paris http://dosomedamage.blogspot.com/2009/12/faces-of-divas.html"
And I clicked on the link.
Sophie may know Brad, or she may know Dave White. Knowing Sophie as I do, she probably knows both and they think she's the cat's pjs just like I do. Sophie is one of those people that can make things happen for people. How do you know who those people are? You don't. You just meet as many people as you can and hope that one of them is a Sophie Littlefield.
But to return to the clickage trail: I clicked on the link and I read the post. And I thought Brad Parks IS funny. But I also think he makes a good point.
So I clicked the link to see about his book.
And it had some good reviews.
So I bought it.
And then I bought another book so I could get free shipping (a book I saw mentioned on Erin McKean's blog A Dress A Day)
Book promotion isn't just guest blogging, or getting good reviews, or making friends with other authors. It's all of those things coming together. Doing just one wouldn't have gotten my one-click purchase. Brad Parks had to do ALL of them, and even then had to be one degree of separation from me, via Sophie Littlefield.
This is why you go to conferences, why you tweet, why you blog.
This is why you do it twenty minutes a day, every day.
There is no direct correlation between how much you do and how successful you'll be. There's a huge dollop of serendipity at work here.
But it worked today for Brad Parks. And it can work for you.