Remember when I mentioned that I periodically take leave of my senses and write individual rejection letters about why a project doesn't fit my list?
Boy howdy did I learn my lesson.
This entire week I've had telephone calls and emails from people "following up" on my notes. One guy called five times. People in the office are so unused to this that I got pulled out of a meeting to answer his call. He wanted to re-query since it was clear he'd done it wrong.
Generally if it's just your query that doesn't work I can figure that out. Amazingly enough, when you include pages, I read them. When I mention some specific problems in your query about the book you describe, again, it's not the query letter that's the problem.
Verily I have learned my lesson.
Back to form letters.
Those individual ones "are not quite right for me."