I've been prowling around many an author website of late.
Some are really good.
Some could use some spiffing up.
Why should you care?
Because when you query me (as you should) and I'm interested in your work (because I'm not a complete dunderhead) I will slink over to your website to see what's what, who's who, and hopefully a picture of a cute dog/cat/horse.
Make sure you have a website for starters.
Increasingly, being invisible is a deal breaker for me.
Make sure you list the CORRECT URL in your query.
If I cut and paste the wrong URL and end up with dino porn on my screen, that can be a deal breaker too.
Make sure the links to your social media accounts are correct.
As in spelled right, and the buttons for Twitter et al are functional.
(Have a friend do a click through for you as added insurance.)
I don't want to have to hunt around very much.
I'll do some, but if you make me work at it, I'm less likely to want to work with you.
Read into that what you will.
What do I look for on a website?
Your bio, expanded from what's in your query.
A place to sign up for your mailing list.
Links to your social media sites.
Pictures of your dog/cat/horse.
(I STRONGLY encourage you NOT to include pictures of your small children.)
Pictures of where you live if it's someplace like End of World, Wyoming. Remember, I live in NYC and my "vista" is the courtyard and the buildings across from me.
What you don't need:
Your blog posts
You can link to those if you want, but if your landing page is your blog and the last update was 2018, that's not putting your best foot forward.
You can list or link to places your writing has been published (if it has) but this isn't any kind of deal breaker. I've signed and sold writers with NO publishing credits whatsoever.