I read a lot of queries at Writers Digest 2019.
My eyeballs were rolling back in my head by Sunday afternoon.
One thing I noticed in a lot of queries: awkward words.
Words that weren't exactly wrong, but weren't quite right and certainly not the best.
Don't get me wrong: I do not mean fancy words. Fancy words are often a sign of a writer trying to sound writerly.
Have confidence: avoid that. Simple, elegant, EXACT RIGHT WORDS have enormous power.
There's a scene at the start of Signal by Patrick Lee that is so memorable it's fresh in my mind today, five years after publication.
There's a scene at the start of Crashers by Dana Haynes that is so memorable, someone who read it before I did knew the exact book I was talking about when I was enthusing about its sale.
Those are just two of MANY examples.
Both these gents write commercial thrillers. They create a world that is so vivid I forget I'm reading.
That's what I'm looking for.
Now, if you can use the WRONG word and make it funny, well that's just bonus content.