I’m curious when looking at an author’s platform, is it better to find them on all social media sites or to be doing well on one?
I ask, because I have started an Instagram account and have had success there. As my following continues to grow more quickly, I’m wondering if I should focus my efforts there or start a YouTube channel, Facebook, Twitter, etc.?
Learning each one is a lot of work. I don’t want to be distracted from writing if it isn’t necessary, but I also want to have an established online presence when I query. What’s a woodland creature to do?
The best social media platform is where your audience is.
For some books, it's Facebook.
For others it's Instagram.
I find Twitter useful only as a way to tap blog readers on the shoulder to say "hey, new post at QueryShark."
If you're doing well on Instagram, keep at it!
Bottom line: if something is working, keep doing it till it doesn't.
Also: You don't need a robust presence on every social media platform.
I look at platform ONLY for non-fiction writers, and the things I value there are, in order,
1. a robust mailing list
2. an active speaking schedule
3. a social media following
4. everything else
In other words: solidly old school.