Another writer however wrote to share her good news about securing an agent and getting to the next step (she had not merely queried me; we'd had ongoing conversation. Her email was not a thinly disguised Neener Neener.)
I wrote back:
I'm so glad to hear this terrific news!
Thanks for letting me know.
(and I look forward to buying the book when it's published)
This information is valuable because you now have a start on the list of people with interest in your book.
You record that info in the same way you keep track of queries.
Person's name, person's email, how you know them, when they emailed about the book and what they said.
The starting point looks like this:
Tuck that info away in a file folder and name it something you'll remember.
Add to it as you collect names.
One at a time, sure, but pretty soon you'll have twenty, then thirty, then fifty.
Keep track of every single person who indicates interest. Comments on blog posts, responses to comments on blog posts.
Then when the happy day comes and you have a book to promote, you create a template email with all the news you'll share with everyone.
Then you PERSONALIZE it for each name on your list.
Back in September 2017, when I was finding my agent, you were kind enough to express
interest in Book when it was published. I'm delighted to tell you it's here. The title is TITLE,
and it's available on Amazon/indiebookstores.
I've arranged with my local store (name) to offer autographed copies if that's something you're interested in.
Yours very truly,
Not Bonehead writer
The chances of me buying a book from an impersonal email blast are zero.
The chances of me buying a book from a personalized email are about 80%.
Which means even if you spend 100 minutes doing 10 personalized emails you'll reap more reward than if you spend 10 minutes doing a 100-person impersonal email blast.
A Savvy Writer knows: promotion is a long game. There are no shortcuts. Most writers will do this badly. VERY badly. You only need to be sorta good to be better than 80% of your competition.