I have a novel coming out in September from a big publisher. On your recommendation, I purchased Dana Kaye's book YOUR BOOK, YOUR BRAND. A great deal of her advice is about how to contact media (traditional and online). She talks about how her publicity company works hand-in-hand with publisher's publicity departments. My question is: wouldn't the publisher's publicity department feel slighted if an author brought in a third party to help with publicity? I know publicity people are overworked & underpaid and could probably use some help. But I'm also certain that a publisher's publicity team has very specific ways of doing things and they wouldn't be happy outsourcing these things to a third party. Would hiring a third-party publicist (or doing a lot of the legwork Dana Kaye suggests on my own) be wise?
Publicists prioritize what they work on. If your book got a gazillion dollar advance and they're going to be calling the Today Show to pitch your book, that's terrific.
Except that means they're NOT going to be doing some other things, like sending ARCs to bloggers you are friends with. Resources are finite, as is their time.
A publicist working for you does the stuff the in-house publicity folks can't or won't because they need to prioritize.
The savvy author talks to his/her in-house publicist about bringing in an outside publicist as early as possible, and asks them to coordinate.
You bring in outside help by asking first what the in-house PR folks reasonably expect to do, and promise you're not going to get in a snit over things that don't happen. Then you say you're bringing in some help to cover the things they don't expect to get to.
Most publicists are fully aware of how much they can't do. It gnaws on them too.
But on a larger note the idea that the publicity department might not be happy shouldn't even factor into your thinking. So what if they are? This is YOUR book, and YOUR career, and when Publicity moves on to Winter 18 books, you're still going to have a Fall 17 book that needs attention.
If your book tanks nothing happens to the publicity department. Your career might very well be over.