I recently finished reading The Life We Bury by Allen Eskens. It's been on my To Be Read shelf for a while but somehow I just got around to reading it last week.
And yes, it's terrific, and I can't wait to see the next book from this author.
I always read the author's acknowledgements page to identify the editor and agent. In this case, I already knew the editor cause I've sold him a book or two.
This is the fifth paragraph of the acknowledgements:
I hope that you enjoyed reading The Life We bury. There is no greater honor for a writer than to know that his or her work is enjoyed by the reader. And if you enjoyed The Life We Bury, please tell others and like it on Facebook, for there is no greater support you can give a debut author than your word-of-mouth-recommendation.
This is really astute marketing. When I was in fundraising, we knew the best source for more donations was asking the people who had just given.
This marketing tactic is akin to that. Ask for help exactly at the moment they're most prepared to give it: the book is done, but still in the reader's hand.
VERY savvy marketing.
AHA!! A savvy reader found it here.
So...savvier marketing is to make sure that when you say "like me on Facebook"
I should have listened to this advice myself: I was surprised last week when my oft-given directions "just google 'how to query' and 'the agent's name' and you'll find submission guidelines" were completely and totally wrong.
And more than once, I've found "see paragraph 6iii" in a contract, only to check and find there is no such paragraph (things get re-numbered a lot, what with deletions, and people forget to proof read the third time.)
See, you guyz ARE my brains!