I attended Bouchercon 2015's Author Speed Dating last
week. I'd never been to something
like this before and it turned out to be a LOT of fun. Up to six Readers chose
a table then two authors had three minutes each to tell us about their books.
At the end of six minutes a bell rang, and the authors moved to the next table.
It was like a floor show in Vegas, only no one was naked!
Each author brought give-aways. We saw 30 authors in two
hours so that was a LOT of swag.
Hands down the best swag was a copy of the book. Only one
author did that, and it's not a reasonable thing to do for most authors because
of expense.
The next best was book marks. Professionally rendered,
normal size book marks. Not too wide, not too short. An image of the book
cover, the title, and the author's website is the essential info. I kept all of
those and if past experience is any indicator I'll use them for years.
Bookmarks can be a great way to keep yourself in front of a reader.
I did like the idea of bandaids. I have a bunch of tins of bandaids from the Edgars this year, and some other quite festive ones I got for Christmas. This is for Go Down Hard by Craig Faustus Buck. I kept it. I actually carry bandaids in my reticule. You never know when you'll need to bind up an author's wounds.
I did like the idea of bandaids. I have a bunch of tins of bandaids from the Edgars this year, and some other quite festive ones I got for Christmas. This is for Go Down Hard by Craig Faustus Buck. I kept it. I actually carry bandaids in my reticule. You never know when you'll need to bind up an author's wounds.
A lot of authors brought chocolate which was terrific. One author brought home made chocolate. I guess I'm a true New Yorker: I threw that away. I'm paranoid about anything home made. (We throw away anything home made that arrives in the office if it's sent from someone we don't know, too.)
There are no photos of the chocolate (quelle surprise!) I ate the evidence.
The swag item I both loved and hated had clever origami style packaging: no tape. I instantly set about opening it (very good response to swag) and then testing to see if I could get it BACK to its original condition (not good.) The purpose of swag is to remember the BOOK, not the packaging.
This is too clever by half. And of course, what was IN the packaging did not have the book ANYWHERE on it! I wept for all those tired folding fingers!
Least effective swag: guitar picks. It sounds like a clever
idea but it's too small for any kind of information, and useless to anyone who
doesn't play guitar. That got tossed first.
Also getting the heave ho:
Anything
on a USB drive. I'm not putting
anything in my computer from someone I don't know. My IT guy would have my
asterisk in a sling.
Baseball-card
like sets with character's names and stats for a book I'd never heard of. Useless
An
unsharpened pencil. I don't carry a pencil sharpener around. I'm not sure we
even have one in the office anymore. Useless.
Jewelry!
My god, the cost of that just takes my breath away but two authors gave away
really lovely pieces of jewelry. Except…no name, no book title to be remembered.
"Oh I love your earrings!'
"Thank you I got them at Bouchercon from an author!"
"oh! Which
one"
"Ummmmm…."
The goal of swag is to give a reader something to help
him/her remember your name and/or book
title. Therefore something
useful with your name/book title on it is the best kind of swag.
Don't be cute. Don't be fancy.
I bought three books by authors who did speed dating. One I
bought simply cause I thought she was terrific and funny, and one cause it was
set in NYC and I'm a sucker for that. The third was published by Scholastic and looks like a YA thriller and I was interested in reading it to see what Scholastic is up to with thrillers.
[top to bottom]
For Whom the Bluebell Tolls by Beverly Allen (Berkley Prime Crime)
Code of Honor by Alan Gratz (Scholastic)
Shooting for the Stars by R.G. Belsky (S&S)
BUT, the less than immediate benefit of speed dating is I have
several new writers on my radar now. When I see books from them, I'll remember. And
I don't mean in the slush pile. I mean reviewed in PW, buzzed on Twitter, that
kind of thing.
If you're going to a reader con that offers this kind of
meet and greet: DO IT.
For the cost of 100 bookmarks, you'd be nuts not to.