One of my favorite editors dropped me a quick email today to ask for more info about the author of a book of mine he's considering
I had a couple lines on file from the query letter, but nothing really zippy and exciting.
What to do?
Well, I knew the author had a bio listed at her work website. I clicked over. It was fun, vivacious, not silly. I copied and pasted, and sent.
Start to finish: about 120 seconds.
This client was proactive in the best possible way. I didn't have to email her to say "quick, I need a bio!"
She doesn't have a website cause she's not yet published, but that's one of the best things to have on your website, published or not. A short bio, a longer bio, and links to things that are helpful for finding out more about you.
I've realized that most conferences now don't even ask me for a bio, they just cut and paste the one on my website.
That means you keep your bio updated too (I learned that one the hard way!)
A website is a wardrobe of information about you and your book! Keep it brushed up!