Book trailers are getting better.
Take a look at this one about Michael Connelly's new book.
There are three parts. Part one is brilliant.
Parts two and three are the more normal trailer format.
The question of course is: are these trailers effective in boosting sales?
My answer is yes and no.
Would I buy and read Michael Connelly's The Brass Verdict if I had not seen these?
Probably. I'm a long time fan of his work, and I liked The Lincoln Lawyer a lot (The Brass Verdict brings back the character from that novel).
But, I'm not sure I would have been aware that it's being pubbed soon, October 14, as I am now, after seeing, and liking these trailers. So yes, they are effective for pulling established fans in early.
Would it entice me to buy the book if I wasn't a fan already? I don't know.
What I do know is there's a big opportunity here for smart people who know how to put together compelling video trailers for not a lot of money.
The only problem in these well produced, big name star featured trailers is they will effectively eliminate most of the home made book trailers.
I think we're going to be needing those services a lot more every year. And if you do that kind of work, hell yes I want to hear from you. Please feel free to email me! I'll be the one reading The Brass Verdict on my Kindle!