Some publisher I've never heard of paid Don Imus a bunch of money to read a live ad spot.
Being Don Imus, he drifted off message.
The story is here, but the short take is that he's now getting sued for 4million simoleans for calling the book ...what was it..nappy headed ho? ...oh no, wait, that was last time. This one is only "cheesy".
This is a ready-made case study for some MBA student!..is there truly no such thing as bad publicity.
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