Sig line example:
One Of Us Has To Go - Sometimes you just have to get rid of your best friendOf course, that's blog reader Katja Schulz's book
Notice that she very astutely did NOT say: my book now available on WhaEvs.com
Notice that she very astutely did NOT say: buy my book!
or You'll love my book!
She very astutely understood that unless we already knew her, she needed to entice us.
And she did.
And I saw that sig line when she sent me these pictures of her town.
So, she may be underwater, but she's not all wet!