I am working on a non-fiction book. In the book I also speak about my own journey. Almost everyone I talk with casually about the book says to me, “That would make a really great podcast!”
If I have a podcast out there with the same material that’s in the book, would my chances of garnering an agent’s interest be diminished? My sense is that an agent would put it in the same category as working with an author whose book has already been previously self-published, in other words – no dice.
Would it be necessary for the podcast to contain different material than what’s in the book on the same subject for an agent’s interest to be peaked?
And if I did have different material in each, is it even an asset to have a podcast?
Or would it be an asset only if my podcast had lots of subscriptions? My preference would be to podcast the same material as in the book. I wonder if a podcast might open up a time-consuming can of worms that may not pay off in terms of my primary goal which is publishing the book or would it help?
Answer: Maybe. You've circled around the real problem: if you have a podcast without a lot of subscribers it won't help you cause it will look like no one's interested. I've seen far too many queries for interesting topics that mention their YouTube channel ... only to find their YouTube viewers are fewer than 100.
You need THOUSANDS of viewers to make the platform worthwhile.
Do you want to spend time and effort on a building a podcast audience? Only you can answer that question.
At some point though, you are going to need platform for this book. What form that platform takes is up to you, but you MUST have people interested in your topic before you go on submission with a book proposal.