A newsletter is NOT the same as a mailing list.
A mailing list is just a list of addresses (to which you might send a newsletter when you have a lot of news.) But you can also use it to send short emails to fans.
You need a way for people to tell you that they want to hear about what you get published. A LOT of you are being published in smaller, less well-known outlets. The equivalent of off-off-off Broadway.
Well, how the HELL am I going to know about this unless you tell me???
If you post it on Twitter I have one chance in 3000 of seeing it. I'm lucky to see fifteen or twenty minutes of non-notification tweets in 24 hours. Unless you @ me, I'm more than likely NOT to see what you say.
And how will you know to @ me?
I'm not on Facebook.
People who are don't see every post by every person they follow.
Comment in a blog post here?
Not a bad choice, and better than not saying anything BUT most of you can't post links to save your lives, AND if I don't click instantly, I'll forget about it.
Mailing list notice?
For starters, it's in my email, I'll see it.
For seconds, I don't have to click instantly. I can come back to it when I have more than a minute.
So, GET A MAILING LIST STARTED!
1. Sign up for a newsletter mailing service. I use Mail Chimp. There are lots of others.
2. Put "sign up to hear about my next published story" with a link to your (MailChimp) account.
Here's what mine looks like:
and here's what you see when you click the link
Your mailing list platform should allow you to see the email addresses you collect.
When you have news like a short story being pubbed in a small magazine, send a SHORT email to your fans.
Thanks for signing up for my news updates!
My short story Kale Proven To Cause Hiccups will be published in the GreenMenace.
Here's the link!
Notice: you use your fan's name. That's CRUCIAL
Notice: the email is VERY short.
Notice: you start with why they're getting the email (so they know it isn't spam)
Yes, you're only going to have three people to start with.
Guess what? I had to start with those same three people: me, myself, and Mum.
If you're a regular reader and contributor to this blog, your fans are assembled. Just give us a place to tell you we want to hear from you. I can think of 23.75 blog readers I'd sign up to hear from.
And the very best thing about just a few people to start with?
You only have to send a few emails when your next story is published in the BloodLust Sewing Circle Quarterly.
Of course you have questions! Fire away!