I just got this pitch on my author website. Should I do this?
I came upon your work and am interested to interview you for our popular author series. We will share your story as a writer, promote your books and feature you on the (name redacted) to air for a full 52 weeks. We currently feature over 150 authors of all genres on the air right now. The last quarter of the year also historically attracts more listeners so the timing is right. You can take a listen at the links below.
You'll be interviewed via the telephone by me (name redacted) hostess of nationally syndicated radio programs and founder of (name redacted). The interview is pre-recorded to allow for edits if necessary to help make you and your message shine. Your interview airs for a full year 24/7 on the
(name redacted) and you enjoy 52 weeks of exposure with your very own page on the website that features your audio interview, logo, contact information, description and links back to your site.
The small hosting donation helps to fund (charitable project) We will add your name as the donor with our next delivery following your interview.
Generally speaking any media outlet that asks for money to promote your work is a place to avoid. If you're paying for placement it's called advertising, not promotion. If you're buying advertising, the first question to ask is "how many eyeballs, and show me the stats on how many books they buy."
Places that are pay to play are usually populated by authors and books that can't get any other kind of attention. With a modicum of work, that's not you.
Consider this: even stations that rely on contributions to keep going ask their listeners for money, not their radio show guests. (Think public broadcasting radio here.)
The first red flag was the money.
The second was when I checked out the website. It's so poorly written and so un-compelling that I almost wept.
And unfortunately the people listed as guests were all unknown to me. It's not that you have to know every single guest, but if you don't recognize any names, the show isn't drawing middle tier, let alone top tier, authors.
Well, what can it hurt you say? Well, if you've got more money than god, it won't strap your wallet, but why spend money on something that's got a lot less chance of being effective than ways you know ARE effective.
And it really never helps you to be listed on a site that looks like hell.