Thursday, February 23, 2017
Hiring a publicist
Before you shell out thousands of dollars you'll want to find out how many books your publisher is printing, and what stores will be stocking it.
The real question is are there going to be enough books in print that a publicity campaign can make a difference? And by publicity campaign, I mean publicity that a publicist arranges.
If your publisher is only printing a few thousand, or is printing on demand as orders come in, you're MUCH better off hiring a publicist only for consulting. Let her draw up a list of things you can do yourself.
Consulting on an hourly basis is much more cost effective for debut novelists and/or authors with smaller print runs no matter who the publisher is.
You'd need to sell fifteen THOUSAND additional books to recoup the cost of the publicist mentioned above (ballpark figures). Additional books means books on top of the ones you'd sell without a publicist.
If you don't know anything about how to do publicity, and the very thought of it terrifies you into immobility, take an online seminar, reads some books on PR and talk to your writer pals.
Publicity is daunting, no two ways about it, but even the shyest, most terrified writer can learn some good ways to self-promote. Yes it will be scary; do it anyway.
Research continues to substantiate that people buy books based on recommendations from other people. The most tried and true method of promoting books is a newsletter from an author. You don't need a publicist with access to Stephen Colbert's booker to do those things.
Bottom line: think about your goals. Learn as much as you can as early as you can. Invest with a cold eye toward the bottom line, not the eye that sees through rose-colored glasses.
at 7:00 AM