On page 15, under "What you need BEFORE you query," for Platform/established presence, you have a "No" in the Fiction column.
Up until now, I have been reading/hearing that a fiction author needs to have a website, blog, FB, Twitter, and all that stuff up and running ahead of time, because it shows that one is proactive in building a following, being one's own publicist, etc. Would I be wasting my limited time in doing these things now? If so, when is a good time to get going on it?
Here's the list that the questioner was citing
This is a good question because a blog or a website CAN be platform, but most often it's not.
Excellent, my evil plan to torment writers continues.
A blog or a website is platform only if it's BIG. For example QueryShark.blogspot.com is platform because it gets thousands of hits on each post.
My website JetReidLiterary.com is NOT platform. It gets fewer hits, and it's not providing new and updated content regularly.
My website, like your website most likely, is your electronic address.
You need an electronic address.
You do NOT need a blog with new and updated content, and thousands of hits, to query a novel.