"There is no magic to book promotion. There's no secret formula to creating a successful book, and it doesn't always take millions of dollars to generate a bestseller. You don't need a huge Rolodex of media contacts, large advertising budgets, or the full support of a Big Five publisher to make your book a success. While all of those elements certainly can help, I believe that every book, with the right strategy and promotional campaign, has the opportunity to sell well, including yours."
I started my career in book pr.
I sell things for a living.
One thing I know for sure: listening to people with proven track records of success is smart. It's a good use of two scarce resources for authors: time and money.
Dana Kaye's new book Your Book, Your Brand is a must-have for authors. For new authors, for experienced authors, for self-pubbing authors, for authors with a publisher small, medium, or large.
In other words: this book is indispensable.
It pubs in September 2016.
You can pre-order now.
PS If you get a chance to hear Dana speak, don't miss it.