Because I'm me, my first reaction was to block him, my second was to tweet back and say "this is blindingly ineffective, go away."
My third was to check his twitter feed to see if he was doing this to a lot of people (yes, he was) and only the fourth was to think "hey, I bet we could all learn something here."
I chose Door #4, so here we are.
Trying to get attention for your work is hard. You know it, or you're learning it. I know it for an ironclad fact. Remember, I started in book publicity, the most thankless job in publishing, and even now a decent chunk of my day is spent talking/thinking/planning publicity/marketing/buzz-building.
The very first thing to remember is this: you must make your pitch relevant to your audience.
In the above tweet, it's all about the writer. "I'm trying to get it popular"
In fact, so fucking what. Do I care? No, I do not.
And the honest to garamond truth, dear readers, is NO ONE ELSE cares either. I'm just the only one who will say it this directly.
What do I care about? ME.
Yes, I care about my clients, and my blog readers, and several very nice cats I visit, and a few other things in this world, but mostly I care about me.
So, knowing that, what do you say if you want my attention for your work?
How about you think about what benefit I would get from it?
Consider this tweet: Hey @Janet_Reid, when you need a laugh after digging in your queries all day, check this out (link)
Consider this tweet: Hey @Janet_Reid, you're up at 2am, do you need a quick comic break? Check this out (link)
It's almost as easy to spam that kind of comment as the original. The big difference? This one is about ME, not you.
The question you always have to ask is this: why should someone care?
The answer is NEVER: because I want you to; because I need you to; because it's the right thing to do.
If that offends your sense of how the world should work, too bad.
It's how the world DOES work, and publicity and marketing isn't about ideals, it's about results.
The sooner you embrace that (however woefully) the better your promotion practices will be.
In what can only be described as ironic serendipity, here's why you want to get your promotional tweets right!
Had I clicked on the tweet that prompted this post, and liked what I saw, maybe I would have given Holly a link or a mention of this author.
As it is, I didn't do anything other than use it as a lesson in how to do things wrong.
There's a reason for getting things right other than just not annoying people.