Recently a query writer mentioned he'd spent some time building a "large social media platform." Well, I'd never heard of the guy, but what the heck, maybe I do live under a rock. And besides, I was interested in what a large social platform looked like. So I googled "his name" and "writer."
First hit was an Amazon listing for his book (25 reviews, most clearly from comp copies provided by the author.)
Second hit was a listing on PRNewswire for a press release he wrote.
Third hit was a guest blog post with four comments.
The next hits were LinkedIn, Facebook, B&N and Goodreads.
The closest thing to a non-industry site was a newspaper and that was a letter to the editor about his book, written by the author himself.
Ok then. Clearly we need to review:
The first thing to know about platform is that platform is not you talking about yourself. It's other people talking about you.
Second thing to remember: if the only social media you use is Facebook, you're missing the point.
Third thing to remember: If you've got platform, I can tell even if you don't mention it. Somewhat like being beautiful. If you are, you don't gotta say.