I have read that in this day in age, it is best for aspiring authors to try to get their names out there. One method being to maintain a blog. I was wondering what would be appropriate for an author's blog.
A non-fiction writer could obviously maintain a blog about the subject their books cover, pulling an audience of those interested in that subject. As an unpublished novelist, I have thought of writing a blog, but my writings do not focus on any one subject. I do not want to blog about nothing; writing about what I do in a day is of no interest to anyone.
I have considered posting short stories, but I honestly do not do short. I also considered posting the chapters of one of my works, but wasn't sure if that would be appropriate or helpful. I know you can not give me a single focused suggestion, but could you give me direction or possibly direct me to what other authors have done successfully?
A blog used to be the only way you could have interactive contact with other people in close to real time (aside from chat rooms, and those were largely run under noms de plume, thus useless for your purposes.) Now it's just one of many ways to build your profile (aka "get your name out there".)
I will tell you from first hand experience that blogging regularly is a whole lot harder than it looks. It's not just writing blog posts and putting them out there. For starters: you revise blog posts just like you do writing. Trust me, I find mistakes when these things sit here for 24 hours, and a few more are found by other people a little more often than I'm comfy with.
And then there's moderating comments, and responding to comments. And deleting the spam comments (cause there's nothing worse than a blog that's filled with spam comments)
I'm going to suggest that a better way for you to get your name out there is to be active on Facebook. Find the people you like, and make friends. "Like" their pictures and posts. Focus on the not-too-famous writers; the ones most likely to be doing their own Facebook management.
Do the same on Twitter. Talk to people. Talk about books you like. Respond when people suggest links.
Post pictures of your cat. Or dog. Or python. (No, not THAT python---the Colt python) ...need a visual?
In other words, post pictures of things you're researching (Gary Corby has some good stories about that.)
When someone posts a review for their book, read it and congratulate them.
There are lots of ways to make friends now and that's what getting your name out there is really all about.
But if you want some examples of successful author blogs:
Tawna Fenske is probably one of the best I've ever seen.
Kari Dell's blog is also a must-read for me.