Never piss off really creative people.
It's hilariously ironic that I was watching that youtube video when a guy in the customer service department at GoDaddy.com called me. He just wanted to make sure I was a happy customer.
He went over the domains and urls I have with GoDaddy and ended up refunding the cost of a website I'd forgotten about and changing my renewal plan to save me money. His call COST his company money, but you can bet I'll never switch providers and I'll recommend them to every client and friend looking for website hosting. Short term loss, long term gain. Smart thinking.
United could learn a thing or two from GoDaddy!