One of the biggest changes I noticed at BEA this year was fewer galleys. Far fewer galleys. Fewer titles in galley form to give away, and fewer of the galleys that were being given away.
Take a look at this picture from the Harper booth:
In years past that floor would have PILES of books.
Seriously, there were NO books here
This year what they are handing out are electronic galleys:
I understand it makes economic sense to hand out e-galleys. I also know that I haven't even looked past those two cards yet but I've dipped into almost every other book I snagged at BEA.
When you're trying to entice someone to buy something, a free sample and a coupon are not the same thing. E-galleys are like coupons. Galleys are like bites of cake in the supermarket aisle. I'm much more likely to buy a cake if I've tasted it than if I have a coupon for a dollar off.
Unless of course the cake looks like this:
(lifted from one of my favorite blogs CakeWrecks)