Sometimes I follow people on Twitter who have interesting things to say. That's how I found Untapped Cities.
Their about page says:
Rediscover your city. Untapped Cities unearths New York City’s most unique and surprising places, stories and events for the inquisitive reader. We are a community of over 600 passionate contributors, interested in what’s hidden and unnoticed, and how our history informs city life now and in the future.
Hidden and unnoticed?
Count me IN.
And because I subscribe to Untapped Cities, I saw this delightful, innovative book promotion idea:
Take a Book Walk Through the Financial District with the Author of "Holly's Hurricane"
Obviously this isn't suitable for every book. Sci-fi fantasy comes to mind. Dystopian thrillers either. But think of the success of the Sex In the City tours (of course, that was after the TV show, but still!)
As writers and agents thinking about promotion, we tend to focus on what we know best: book reviews, blog tours, book store readings. But think bigger. What do you know about that other people will find interesting? Most likely you're going to need help on this because 87% of the writers I work with underestimate their Interesting Quotient by about 100%.
Keep your eye peeled for what other authors are doing. Write down what they do. You don't have to do the exact same thing; use their ideas to inspire you.
I always remind my authors when we're doing something using the brainstorming model: write down everything you think of. Don't self-censor. Don't judge. Just write.
(We usually do this when we're pulling our hair out over titles and sub-title, but it's a useful tool for other things as well.)
Don't neglect the basics when you think about promotion, but don't limit yourself to just the basics, either.