Today she mentions email signatures:
Email signatures — on new messages, responses / forwards and on Blackberries / other PDAs — are vital. Would you leave a voicemail message for a professional contact without leaving your full name and phone number? Hopefully not. So what makes it okay to sign off an email with just your name and not a word about your company or its website?
Make it easy to find you when you're contacting people you want to find you. If you're an author and you don't want to publish your home address, get a PO box and a cell phone.
If any of you email me (and I reply!) you'll see there's an email signature.
It goes on every email. It's really easy. I set up my mail program to do it automatically.
If there's some reason I don't want to include it, I can delete it by hand before I send the email. (MWA lists require a sig line to be a max of two lines, so I have to cut it down when I post there; also other list serves don't need my details on every post so I edit those too)
Here's what mine looks like:
FinePrint Literary Management
240 W 35th St #500
New York, NY 10001